From fruit-infused IPAs to sour ales and ciders, craft beer, craft beer has been experiencing a favor-focused phenomenon at breweries and tap rooms across the country. Most breweries address this growing trend by favoring their beer or ciders with fruit purees. Although fruit purées has its benefits, there is now a better solution – Itaberco Flavor Compounds. A hybrid between a fruit purée and a concentrated natural favoring, Itaberco Flavor Compounds provide a robust and dynamic favor, signifcant cost savings, and ease of use, given their shelf stability after opening.